![]() ![]() “Its creation furthers our commitment to bringing the very best in live entertainment to fans and we couldn’t think of a better partner to blaze this new frontier with than Stage Entertainment,” said Robert Marick, executive vp of Fox Consumer Products. STORY: Dreamworks Readies “How to Train Your Dragon,” “Kung Fu Panda” Live Shows for 2012 The company has previously struck deals to bring The Simpsons and Ice Age rides and experiences to theme parks, but the new live extravaganza marks a new frontier for the Fox unit. Location-based opportunities are a current focus for Fox Consumer Products as it looks to allow fans to interact with popular characters in new ways. ![]() The live event will bring one of the most successful global animated film franchises - with more than $4 billion in box office, home entertainment and consumer products sales - into a new form of location-based entertainment. ![]()
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